Good design gets looks; strategic design converts.

I design visual solutions that help brands convert better. 


abovezfold@gmail.com
+48 515 275122 
+44 7561 441157

Core Expertise
Started in 2001 in Brooklyn.



My professional journey began around Y2K in Brooklyn, and over the years I’ve lived and worked across several countries before settling in Italy. Along the way, I’ve embraced every opportunity to learn and grow while collaborating with clients remotely across different industries and cultures.

At the heart of it all, I believe design is about collaboration. Every project—big or small—is an opportunity to bring clarity, creativity, and consistency to a brand’s story. And that’s exactly what I love doing.

10

2001 — 2010
Freelance Graphic Designer

Various Clients, USA

8

2011 — 2018
Marketing Graphic Designer

Adzooma, UK

0.5

2024 — 2025
Marketing Content Designer

Revieve, Finland

6

2019 — 2024
Lead Graphic Designer

Maxcensus, USA

1.5

2025 — 2026
Brand Marketing Designer

ClickTech, UK

...

2026
Freelance Designer

Various Clients, USA

Core Skills
Ads & Banners
Landing Pages
UGC AI Videos
Email Design
Brand Identity
Mobile Apps
Print



Multidisciplinary designer experienced in building cohesive brand assets and performance marketing visuals.

Skill set includes landing page design, mobile app UI, UGC video production, conversion-driven email campaigns, and print collateral—all focused on blending brand storytelling with strategic results.

abovezfold

Case Studies

A collection of case studies from startups, private clients, and corporate brands—showing how strategic design drives real growth.

abovezfold
abovezfold

The "Blank Page" Prompting Struggle.

To solve this, I designed a series of engaging, highly visual LinkedIn carousel that demystifies the art of prompting for Omni AI.

abovezfold

Hybrid Energy — Brand Identity & Landing Page. 

Hybrid Energy commissioned a full brand identity and a custom landing page for their solar energy business, designed to build trust and drive conversions.

abovezfold
abovezfold

Target busy solopreneurs with high-converting, benefit-driven ad creatives.

Designed a flexible suite of Meta static ads and a LinkedIn carousel to test multiple messaging angles.

abovezfold
abovezfold

Mobile Game Brand, App UI & Marketing Design.

I led the end-to-end design and creation of a casual, cash-earning mobile game from scratch—directing everything from initial ideation and brand identity to the app UI, landing page, and promotional campaign assets.

abovezfold
abovezfold

Bramble Hub — Web & Marketing Asset Refresh.

I led the design strategy and execution to modernize the brand, delivering a fresh vision across their website, newsletter, and promo campaigns.

abovezfold
abovezfold

Visualizing AI Capability Across Multi-Angle Social Ads.

Show the diverse utility of an AI tool through high-impact, feature-focused ad creative.

abovezfold
abovezfold

Capture a net-new audience of AI-curious professionals.

Built a multi-variation ad campaign engineered for AI-curious professionals.

abovezfold
abovezfold

The RehabAgency — Brand Identity & Dual-Theme Landing Page.

Delivered a dual-theme landing page—using high-energy accents against light and dark backgrounds to make their metrics and CTAs pop.

abovezfold

iFans Creator Acquisition Landing Page.

I have crafted a targeted landing page for iFans designed to convert digital creators by spotlighting powerful monetization tools, from exclusive content drops to live broadcasting.

abovezfold

Performance UGC Videos — Multi-Brand Client.

Designed performance-driven UGC video creatives for a portfolio of brands under a single client umbrella. Focused on tailoring video hooks, visual overlays, and CTA placements to match each individual brand's audience and maximize paid social ROI.

abovezfold

Process

A proven, three-step framework that turns clear positioning into performance-driven digital products.

01

Define

Goal alignment, audience insights, and strategic scope setup.

02

Design

Performance marketing assets designed to engage target audiences, eliminate friction, and drive real ROI.

03

Deploy

Structured handoffs, tech-team alignment, and post-launch edits or extra asset requests whenever you need them.

abovezfold
Daily Rate
£150 

My rate is £150 per day. If the project requires specific paid online assets—like stock imagery, premium fonts, or licensed media—we can cover those separately as needed to make sure we get the best result.

About Me

abovezfold

Digital Designer with 20+ years of expertise.

Digital Designer with 20+ years of expertise in bridging brand strategy with performance-driven execution. Specializing in high-converting B2B marketing design, I act as a creative hub for growth teams—translating complex product messages into clear, credible visual stories.

Proven track record in evolving brand systems and delivering assets across web, social, and offline channels (events/print). Advanced proficiency in Figma and AI-driven creative workflows.

Contact

Ready to build something great?

Building a website, mobile app, or digital experience that needs to deliver? Let’s talk.