Mobile Game Brand, App UI & Marketing Design.

I led the end-to-end design and creation of a casual, cash-earning mobile game from scratch—directing everything from initial ideation and brand identity to the app UI, landing page, and promotional campaign assets.

#302BA8

Establishes immediate brand trust, security, and digital authority—essential for any app handling monetary transactions. Its rich, high-energy tone feels modern and premium, steering clear of cheap, outdated gambling aesthetics while subtly touching on classic American patriotic blues.

#FF4D52

Acts as your high-conversion engine. Designed strictly for high-priority Call-to-Actions (CTAs), jackpots, countdown timers, and winning notifications, this vivid hue creates a sense of urgency, excitement, and anticipation that drives user action.

#EDEFF0

Serves as a clean, soft backdrop that reduces eye strain compared to harsh pure white. It creates a sleek, contemporary atmosphere and gives dense statistical data—like ticket numbers, odds, and game cards—room to breathe.

#383C40

Delivers crisp, high-contrast readability for body text, UI borders, and navigation elements. It grounds the design and ensures full accessibility standards (WCAG compliance) across all screen sizes.

The "Blank Page" Prompting Struggle.

To solve this, I designed a series of engaging, highly visual LinkedIn carousel that demystifies the art of prompting for Omni AI.

Bramble Hub — Web & Marketing Asset Refresh.

I led the design strategy and execution to modernize the brand, delivering a fresh vision across their website, newsletter, and promo campaigns.

iFans Creator Acquisition Landing Page.

I have crafted a targeted landing page for iFans designed to convert digital creators by spotlighting powerful monetization tools, from exclusive content drops to live broadcasting.

Target busy solopreneurs with high-converting, benefit-driven ad creatives.

Designed a flexible suite of Meta static ads and a LinkedIn carousel to test multiple messaging angles.

Hybrid Energy — Brand Identity & Landing Page.

Hybrid Energy commissioned a full brand identity and a custom landing page for their solar energy business, designed to build trust and drive conversions.

Capture a net-new audience of AI-curious professionals.

Built a multi-variation ad campaign engineered for AI-curious professionals.

The RehabAgency — Brand Identity & Dual-Theme Landing Page.

Delivered a dual-theme landing page—using high-energy accents against light and dark backgrounds to make their metrics and CTAs pop.

Visualizing AI Capability Across Multi-Angle Social Ads.

Show the diverse utility of an AI tool through high-impact, feature-focused ad creative.

Performance UGC Videos — Multi-Brand Client.

Designed performance-driven UGC video creatives for a portfolio of brands under a single client umbrella. Focused on tailoring video hooks, visual overlays, and CTA placements to match each individual brand's audience and maximize paid social ROI.

My role

🗿Art direction & Brand design 🎳 App design 🤹 Marketing design

Mobile Game Brand, App UI & Marketing Design.

I led the end-to-end design and creation of a casual, cash-earning mobile game from scratch—directing everything from initial ideation and brand identity to the app UI, landing page, and promotional campaign assets.

Color palette

#302BA8

Establishes immediate brand trust, security, and digital authority—essential for any app handling monetary transactions. Its rich, high-energy tone feels modern and premium, steering clear of cheap, outdated gambling aesthetics while subtly touching on classic American patriotic blues.

#FF4D52

Acts as your high-conversion engine. Designed strictly for high-priority Call-to-Actions (CTAs), jackpots, countdown timers, and winning notifications, this vivid hue creates a sense of urgency, excitement, and anticipation that drives user action.

#EDEFF0

Serves as a clean, soft backdrop that reduces eye strain compared to harsh pure white. It creates a sleek, contemporary atmosphere and gives dense statistical data—like ticket numbers, odds, and game cards—room to breathe.

#383C40

Delivers crisp, high-contrast readability for body text, UI borders, and navigation elements. It grounds the design and ensures full accessibility standards (WCAG compliance) across all screen sizes.

Logo & app icon

Game elements & personas

In-game screens

When gameplay looks clean and accessible, it feels easier to win—lowering cognitive friction and encouraging instant participation.

Landing page

To support the app's launch, I designed a high-converting landing page that highlights the mobile experience.

Additionally, I created two design variations for a full page ad that drives users straight to the Google Play Store and Apple App Store.

Promotional banners

I also produced a complete set of animated display banners in various dimensions to extend the brand across digital channels.

Client's Feedback

Fast turnaround, spot-on simplicity, and flawless execution.